Justice for Children and Youth is a non-profit legal aid clinic that specializes in providing select legal representation to low-income children and youth in Toronto and vicinity who are facing conflicts with the legal system, education, social service or mental health systems.
Our objective was to create a website whose visuals sat in the “sweet spot” between “street cred”, “youth appeal”, and “trusted advisor”.
The result is a vertical home page design that speaks to a youth audience above “the fold”, and gradually changes its voice to communicate in a more targeted manner with (in vertical order) parents, youth workers, community members, other associations, researchers and lawyers.
Massive content. Streamlined.
The real work of the project involved converting hundreds of articles, pamphlets, PDFs, reports and old HTML pages into actionable, searchable content “atoms” that could then be categorized, inter-related, and served up dynamically. This thankless task fell into the hands of some dedicated JFCY staff and volunteers who worked for months on the job.
Zeitguys did everything we could to facilitate this task:
- Early deployment of a “development” site that would allow JFCY team members to start entering content within weeks of the start of the engagement,
- Numerous filters and controls to manage and organize content,
- Seamless integration of custom fields and taxonomies within the administrative back-end,
- Publishing workflow to allow senior staff to review and publish newly-added content.